To support New Zealand Rugby’s drive to globalise its brand beginning with expansion into the United States this project presents a concise gameplay-guide video tailored for NFL enthusiasts.
Storyboard
Based on an illustration, this work vividly depicts key moments of the game through frame by frame animation, capturing each player's movements with vivid and energetic fluidity.
Aron Smith, Ethan de groot, Emoni Narawa, Damian Mckenzie, Richie Mo’unga, Luke Jacobson, Sam Whitelock
Designed seven of our unique and favorite players, ensuring that each illustration vividly captures the player's characteristics and personality.
